Don’t miss one of the annual all-time favorite luncheons this May! The Drury Ad Team will be presenting their NSAC marketing campaign from the year! Drury participated in the 2012 NSAC and the challenge was to develop a fully-integrated marketing campaign to help Nissan build awareness and lasting favorability among African Americans, Hispanic, and Chinese millennial consumers in the United States.

When: Tuesday, May 8, 2012, 11:30a-1p
Where: 425 Downtown Banquet Facility, 425 W. Walnut, Springfield (Plenty of parking available!) For parking map, please visit http://www.425downtown.com/425downtownparking.html
Cost: $15 AAF members & first-time guests; $20 repeat guests; $10 students

Lunch: Hot buffet lunch will be served

RSVP: Click the Reservations tab at www.aafozarks.org by COB Friday, May 4, 2012; sign up online and receive an email confirmation!

Remember to RSVP to meetingrsvp@springfieldmo.org for AWC’s May meeting on Tuesday, May 1 by Thursday, April 26. Networking will start at 11:30 and the program will begin at noon.

Program Overview: Creative Touch Points: Using Guerilla Marketing to Become Visible to Your Audience

Small marketing budgets and increasing media clutter can make it difficult for organizations of any size to effectively communicate with target audiences. Bypass these obstacles by adopting creative and affordable guerilla marketing techniques that transform mundane experiences into memorable audience touch points. Join Regina Waters and Claire Chrisman as they present the fundamentals of guerilla marketing and highlight innovative tactics that accomplish the low-budget, high-impact goals of this non-traditional approach to marketing.

Regina Waters, Ph.D., is a professor of communication at Drury University and chair of the Department of Communication. She teaches undergraduate and graduate courses in public relations and integrated marketing communications. Regina is the faculty advisor to DC Networks, Drury’s student AWC chapter.

Claire Chrisman is a senior at Drury University who is majoring in advertising, public relations, and design arts. For her senior capstone project she created an implemented a guerilla marketing campaign for the Coffee Ethic. Claire is the account executive for Drury’s Ad Team and has facilitated the team’s efforts to create an integrated marketing communications plan for Nissan as part of the American Advertising Federation National Student Advertising Competition. Claire is president of DC Networks and will graduate in May 2012.

Meeting Information

The cost for the luncheon is $15 for members and first time guests, $18 for returning guests and $14 for AWC student members and full-time degree-seeking students. Lunch will include chicken marsala, beef kabob, asparagus and au gratin potatoes. If you have special dietary requests please specify in your RSVP.

Meeting Location

Our meeting location is 425 Downtown and is located at 425 W. Walnut, Springfield 65806. View Map

Parking is available across the street in the lot marked 425 Downtown, as well as in the garage on Campbell Avenue.

Congratulations to Noble for their Inspiration Campaign done for VT Industries and Prodigy Pixel for their Drink Life-Changing Coffee Campaign done for Eurasia Café! They have won at the district level!!!!

How to Overhaul a Jet Engine at 33,000 Feet by Cal LeMon!

We are all experiencing more workloads and responsibilities with fewer people.   When the whining refrain, “How am I supposed to do one more thing with everything you are expecting me to do?”, drones on and on, it is time to challenge a work group with the possibility of the impossible.  Leading the listener through a business arcade of astounding successes, Dr. LeMon will illustrate how an organization can make significant changes and, at the same time, not reduce the bottomline.

When: Tuesday, March 13, 2012, 11:30a-1p
Where: 425 Downtown Banquet Facility, 425 W. Walnut, Springfield (Plenty of parking available!) For parking map, please visit http://www.425downtown.com/425downtownparking.html
Cost: $15 AAF members & first-time guests; $20 repeat guests; $10 students

Lunch: Hot buffet lunch will be served

RSVP: Click the Reservations tab at www.aafozarks.org by COB Friday, March 9, 2012; sign up online and receive an email confirmation!

The AAF of the Ozarks is automatically forwarding all of the gold ADDY winners today to the 9th district competition.  Judging will be on March 17, 2012 at Southeast Missouri State University in Cape Girardeau, Missouri.  We will keep you posted on any winners at the district level.

ADDY 33 was a great success and jam packed full of entertainment thanks to our hosts Tom Trtan and Shannon Fox, with Ozarks Local KOZL and OLL @ 4, and their special guest Ms. Joan Rivers! Thank you to all who have entered and attended the Awards Show!